TRANSFORM YOUR PRICING: Trade Your Rate Card for Pricing Stack

The agencies leading the way in the development of more profitable revenue models have traded their schedule of hourly rates for a “pricing stack” — an array of revenue-generating pricing strategies designed to capture the value they create rather than…

TRANSFORM YOUR PRICING: Trade Your Rate Card for Pricing Stack

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The agencies leading the way in the development of more profitable revenue models have traded their schedule of hourly rates for a “pricing stack” — an array of revenue-generating pricing strategies designed to capture the value they create rather than the costs they incur.
Your pricing stack can include many of the same modern pricing methodologies employed by your clients — dynamic pricing, two-part pricing, subscriptions to packages of services, bundled pricing, tiered pricing, per-use pricing, and even new pricing strategies like use now, pay later. Think of this as “value engineering,” a proactive approach to developing a pricing platform for your firm.
In this webinar, showcasing leading-edge examples of new pricing methodologies used by agencies and other professional firms, Ignition’s Tim Williams demonstrates how you and your firm can benefit from injecting innovation and diversity into the way you price your services.

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