The world is evolving quicker than ever before and children are the most at risk.
The more they connect to the online world, the more disconnected they’re becoming with the world outside.
They’re losing touch with nature and the ability to connect with others.
OMO wanted to bring its “Dirt is Good” strategy to life in a way that helped kids not only get off their screens, but discover all the benefits of playing in the dirt. So we created a very special book. A book that held a charming story that could only be revealed when rubbed with dirt.
Each page was treated with a special substrate we developed, that revealed “The Tale of Spots and Stripes” when dirt was smeared across the paper.
Illustrated by renowned local artist, Karabo Poppy, “The Tale of Spots and Stripes” tells the story of two rival packs divided by the patterns on their fur. Through dirt and youthful innocence, the children show their parents the way and in doing so, teach us all a lesson in being better people. Both the story and illustrative style needed to feel African.
We launched the book by trading the classroom for the outdoors and got school kids to experience first-hand why Dirt is Good.
“The Tale of Spots and Stripes” has been embraced by the Child Development community as a multi-sensory tool, gathering support and endorsement from the Centre for Early Childhood Development and Educanda, the chief supplier of child development tools and school learning equipment.