Cellcom (Israel’s largest cellular company, with multiple subscriptions of over 3.2 million subscribers) introduced throughout the month of July, 2006 every evening, the biggest entertainment show ever been seen in Israel – ‘ONE’, 30 concerts all SOLD OUT to an audience of approximately 90, 000 people. The matter in hand is a musical showcase performance starring the greatest singer in Israel, Rita (who is considered the most popular singer in Israel for the last 25 years, the ‘Beit Zvi’ acting school graduate, her first album from 1986 is still regarded as the best-selling debut album in Israel. her 4 following albums have all reached unprecedented sales of gold pentagon status, and triangular and quadruple platinum status, which made her the top selling artist of all times in Israel. In addition, Rita has represented Israel at the 1991 Eurovision song contest, played the leading roles in the musicals and plays: ‘My Fair Lady’, ‘Cat on a Hot Tin Roof’ in ‘Habima’- national theater of Israel, ‘the Taming of the Shrew’ and ‘Chicago’ in the ‘Beit Lessin’ theater, on top of the film ‘Thousand wives of Naphtali Siman-Tov’, consequently winning the title ‘actress of the year’. During her rich and extensive career she performed on the best-regarded platforms in Israel and abroad).
For the sole purpose of the show, Pavilion 1 of the “Israel Trade Fairs & Convention Center” in Tel Aviv (the largest events and conferences hall in Israel) was converted for a month into the exclusive and unique concert hall of the ”ONE” experience. The largest stage ever been built till then in Israel, has been raised in the grounds, 145 feet (45 meters) in length, incorporating elements of high technical complexity, including among others: black projection screens, projection Tully, Flamethrower fire, human aquariums, electric conveyor, hydraulic stages and aviation hovering mechanism flight performance, designed especially for the show by FOY Company, London
Singer Rita, her extraordinary talent and her sweeping stage presence led The ‘ONE’ Show, inspired by the Las Vegas astonishing shows and performances. 24 songs were selected out of her vast repertoire; each was characterized by particularly innovative and stylish adaptations, and all put together to form a sequence of visual experience and musical segments telling a whole story.
Production: ‘ONE’ the show Ltd – Malehi Shem Tov and Naomi Alshech, Directed by: Hanoch Rosen, Artistic Director: Shmulik Behar Nice, Music Director: Rami Kleinstein, Choreography: Oz Morag, Mitch Sebastian, Musical Production and Adaptation: Eyal Leon Katzav, Henry, Piloni, Ron Klein, Adi Goldstein, Stage Design and Decor: Michael Kramenko, Costume Design: Neta Hacker, Shai Touboul, House of Oshida, Lighting Design: Bambi, Sound Design: Yair Goren, Flight: Foy London, Choreography Acrobats: Dima Weskub, Art Video Effects: AVS, Graphical Illustrations and Packaging: Chava Goldwasser, Production Management: Orly Moyal, Sivan Young, PR: Arbel Communication.