My Stockbroker Said I’d Hate Online Trading

By 1999, we were reaching a far broader and more diverse range of customers, but we still had to explain the difference between online trading and what had come before. This ad used a lot of appealing emotional elements –…

My Stockbroker Said I’d Hate Online Trading

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By 1999, we were reaching a far broader and more diverse range of customers, but we still had to explain the difference between online trading and what had come before. This ad used a lot of appealing emotional elements – a loving father and daughter, beautiful cars, a boat, even a cameo by a bunny rabbit – to make sure that our potential customers sat still to hear how our service worked and why it was better than trading with a traditional broker.

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