U.S. Travel Association’s IPW is America’s leading inbound travel trade show, and the largest generator of international travel to the U.S. Through face-to-face meetings between U.S. travel suppliers and buyers from across the globe, IPW drives—and increases—international visitation.
The cities that host IPW have a unique opportunity to showcase themselves to this international audience. Not only does the media in attendance provide unparalleled exposure to the destination, but IPW delegates experience the city and surrounding region during exclusive evening events, pre- and post-familiarization tours and sightseeing tours. After IPW, the host city can expect hundreds of thousands of new international visitors over the next three years. These visitors will spend millions of dollars, leading to $400 million+ in direct economic impact to the local economy and directly supporting more thousands of jobs.