How Alcon Uses Trade Shows to Help Doctors Help Patients

Designing immersive trade show engagement: Alcon markets to doctors at roughly 500 medical trade shows a year. Erin Moore, Manager of Global Conventions for Alcon and Event Marketer B-to-B Dream Team honoree, understands just how important the face-to-face experience is…

How Alcon Uses Trade Shows to Help Doctors Help Patients

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Designing immersive trade show engagement: Alcon markets to doctors at roughly 500 medical trade shows a year. Erin Moore, Manager of Global Conventions for Alcon and Event Marketer B-to-B Dream Team honoree, understands just how important the face-to-face experience is — especially within the healthcare industry. Learn how Erin and her team implement the “wow” factor, going beyond typical B-to-B tactics to create memorable human-to-human experiences that help doctors help their patients.
Learn how Alcon:
• Creates immersive experiences for attendees that boost engagement
• Helps booth visitors get hands-on with medical products
• Sees beyond B-to-B to create human-to-human experiences

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