Hamm’s Beer Commercial: “Hamm’s, The Beer Refreshing” ~ 1956 Animated

Support this channel: https://paypal.me/jeffquitney OR https://www.patreon.com/jeffquitney more at http://quickfound.net/ ‘An idealized lakeside setting with a full moon reflected on the water introduces an animation of a beaver chopping down a log that the Hamm’s bear dances on to the beer…

Hamm's Beer Commercial: "Hamm's, The Beer Refreshing" ~ 1956 Animated

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‘An idealized lakeside setting with a full moon reflected on the water introduces an animation of a beaver chopping down a log that the Hamm’s bear dances on to the beer jingle. The full moon over the lake becomes the setting for a double exposure of a bubbling glass full of beer zooming towards the camera. A man and a woman sit by the lake having a romantic candlelit dinner and toast with their glasses of Hamm’s.’

Originally a public domain film from the Library of Congress Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and one-pass brightness-contrast-color correction & mild video noise reduction applied.
The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

https://en.wikipedia.org/wiki/Hamm‘s_Brewery
Wikipedia license: http://creativecommons.org/licenses/by-sa/3.0/

The Theodore Hamm’s Brewing Company was the name of an American brewing company established in 1865 in St. Paul, Minnesota. As Hamm’s expanded, additional breweries were acquired in other cities, including San Francisco, Los Angeles, Houston, and Baltimore…

History

The Theodore Hamm Brewing Company was established in 1865 when a German immigrant, Theodore Hamm (1825-1903) inherited the Excelsior Brewery… Hamm, a butcher by trade and local saloon owner, first hired Jacob Schmidt as a brew master. Jacob Schmidt remained with the company until the early 1880s, becoming a close family friend of the Hamms. Schmidt left the company after an argument over Louise Hamm’s disciplinary actions regarding Schmidt’s daughter, Marie… By the 1880s, the Theodore Hamm Brewing Company was reportedly the second largest in Minnesota.

During Prohibition, the company survived by producing soft drinks and other food products, enabling it to expand rapidly… acquisitions after the repeal… expanded the Hamm’s brand into a national entity with breweries in St. Paul, Minnesota; Los Angeles, California; San Francisco, California; Baltimore, Maryland; and Houston, Texas. The latter two were short-lived and closed soon after they opened. As the company celebrated its 100th anniversary, the family sold the brewery and left the brewing industry to focus on its real estate ventures.

History of ownership

In 1965 the company was acquired by Heublein. In 1973 Hamm’s was sold to a group of Hamm’s distributors which in turn sold it to Olympia Brewing Company in 1975. In 1983 Pabst purchased Olympia—along with Hamm’s. It was at this time that the St. Paul flagship brewery was traded to the Stroh Brewing Company; Stroh’s continued to operate the brewery until 1997. When it closed, the operation ended a 137-year brewing tradition on the site. Its buildings were shuttered, and subsequently vandalized, demolished, or left to decay. Miller Brewing acquired the brand from Pabst in 1999. Miller was later purchased by South African Breweries and the name was changed to SABMiller. Subsequently, SABMiller formed a joint venture combining their US and Puerto Rican assets with those of MolsonCoors to form MillerCoors, the current owner and brewer of the Hamm’s Brand. MillerCoors now produces three Hamm’s beers: Premium, Golden Draft, and Special Light…

Advertising

Hamm’s was well known for its advertising jingle and its mascot, the Hamm’s Beer bear.

Jingle

The original jingle, with lyrics by Nelle Richmond Eberhart and music by Charles Wakefield Cadman was derived from a 1909 art song entitled “From The Land of Sky-Blue Water”. It was first used on radio and later on television. It started with tom-tom drums, then a chorus intoned (partial lyrics):

From the Land of Sky Blue Waters [(Echo) Waters]
Comes the water best for brewing,
Hamm’s the Beer Refreshing,
Hamm’s the Beer Refreshing,
Hamm’s!

Alternative wording, 1950’s radio and T.V.:

From, the Land of Sky Blue Waters – Hamm’s Beer,
From the land of pines, lofty Balsams,
Comes, the beer refreshing,
Hamm’s, the beer refreshing,
Hamm’s!

Hamm’s Bear

The Hamm’s Beer bear (or The Hamm’s Bear) was a cartoon mascot used in television production and print advertisements for the beer. The animated character was the first of its kind in the beer industry. In a typical TV spot, the bear would dance around in a pastoral setting while the “Land of Sky Blue Waters” advertising jingle played in the background. In 1999, Advertising Age Magazine called the Hamm’s Bear the key element of one of the best ad campaigns in the last 100 years. A statue of the mascot was erected in a St. Paul, Minnesota in 2005…

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