Breaking Barriers – Cross-Border Ecommerce in 2020 and Beyond

Business-to-consumer cross-border trade is set to reach $992 billion by next year –20% of global ecommerce spending overall – and ecommerce players will need to successfully reach consumers across the globe. However, trading across borders also adds layers of complexity…

Breaking Barriers - Cross-Border Ecommerce in 2020 and Beyond

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Business-to-consumer cross-border trade is set to reach $992 billion by next year –20% of global ecommerce spending overall – and ecommerce players will need to successfully reach consumers across the globe. However, trading across borders also adds layers of complexity for brand owners – both within the EU, and globally.

Brands must adapt to this reality now – so they can capitalize on the growing cross-border ecommerce opportunity and win – both in the present and in the future.

On Tuesday, July 9th, Edge by Ascential’s Director of Ecommerce Advisory for EMEA, Gemma Pinedo, discussed the growth of cross-border retail and the ramifications borderless ecommerce will have for brands in 2020 and beyond.

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