Au fil du tapis – le rêve de l’artisanat moderne primé par Souk At-Tanmia, projet de la Banque Africaine de Développement

On December 12, 2012, the African Development Bank Group participated in the global film event One Day on Earth, showcasing its Souk At-Tanmia Pilot Project, the largest mobilization of partners in support of job creation, innovation and entrepreneurship in post-revolution…

Au fil du tapis - le rêve de l'artisanat moderne primé par Souk At-Tanmia, projet de la Banque Africaine de Développement

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On December 12, 2012, the African Development Bank Group participated in the global film event One Day on Earth, showcasing its Souk At-Tanmia Pilot Project, the largest mobilization of partners in support of job creation, innovation and entrepreneurship in post-revolution Tunisia.
The One Day on Earth project, which takes place each year on numerically aligned days – 10.10.10 in 2010; 11.11.11 in 2011 and this year on 12.12.12, the twelfth day of the twelfth month of 2012 – captures on film and in images human experiences around the globe. International organizations, NGOs, and engaged global citizens participate in the event, contributing their footage captured on one day only, to a bigger feature film project, which tours the globe.
On Wednesday, the AfDB’s Communications team mobilized a Tunisian film crew to capture the essence of Souk At-Tanmia, or “Market for Development” in Arabic. Now in its first year, Souk At-Tanmia aims to generate hope and reduce unemployment and inequity in Tunisia through a project in which entrepreneurs receiving funding and technical support to assist them in launching a business.
Five months earlier, on July 12, 2012, the AfDB launched the Souk At-Tanmia initiative, in collaboration with 18 partners representing the public and private sectors, academia, civil society and international development agencies. After nearly six months and further to a call for proposals, which attracted around 2,000 proposals from across the country, 71 finalists were selected by a committee composed of international and Tunisian experts from the various partner organizations, to receive up to 30,000 Tunisian dinars (around US $20,000) in funding to be used to either cover the totality of the project or to complete the equity contribution of the project beneficiaries upon a loan application. The latter triggered a leveraging effect, by multiplying up to five times the volume of funds raised on this project, thanks to the participation of Tunisian banking institutions focused on SMEs and microfinance (BFPME and BTS).
In addition, beneficiaries will receive a coaching program for at least one year according to partners’ areas of expertise.
Nejib Sabri Chaïeb, 58, was one of 71 beneficiaries of the first Souk At-Tanmia Project, for his fair-trade carpet-weaving project in the Tunisian interior that will eventually employ at least 60 artisanal carpet-weavers, all of whom are women. His carpet-weaving initiative, Artisans de Kroumirie, is located in Aïn Draham, in northwestern Tunisia, and aims to revive a dying art by enabling the craftswomen to earn a decent living.
During the day of filming for 12.12.12: One Day on Earth, Chaïeb met with the African Development Bank’s Souk At-Tanmia Program Coordinator and Tunisia Country Economist, Emanuele Santi, as well as Sonia Barbaria, Souk At-Tanmia Communications Officer, in the medina of Tunis to discuss his carpet-weaving project. Chaïeb expressed his satisfaction with the much-needed support of the AfDB and its partners, which is providing hope in a time of uncertainty for the country.
Omeima Ben Dhieb, a traditional Tunisian carpet-weaver who works in a carpet shop in the heart of the medina, demonstrated the techniques currently being used to produce a carpet. Chaïeb hopes to revolutionize the way the carpets are made with an innovative new technique that will ensure less hardship for the weavers and greater production volumes.

On January 10, 2013, the 71 selected Souk At-Tanmia projects will be announced officially in Tunis at the Cité de Science, where each beneficiary will present the details of his or her project – the zone, number of jobs generated, budget, funding and so on – to the public, the media, project partners and donors.
“January 10 will be an important step because that’s when we can share the results and underscore the durability of the project,” said Barbaria. “That’s whenthe real work starts.”

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