A message from our Patron His Royal Highness The Prince of Wales at Pitti Immagine Uomo 97

The Patron of The Campaign for Wool, His Royal Highness The Prince of Wales, delivered a personal recorded message in celebration of Pitti Immagine Uomo at a reception held in collaboration with The Woolmark Company and The British Institute.  …

A message from our Patron His Royal Highness The Prince of Wales at Pitti Immagine Uomo 97

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The Patron of The Campaign for Wool, His Royal Highness The Prince of Wales, delivered a personal recorded message in celebration of Pitti Immagine Uomo at a reception held in collaboration with The Woolmark Company and The British Institute.
 
“It is hard to believe that it is now more than 10 years since I first inaugurated my Campaign for Wool at, what I knew was, a particularly challenging time for this important rural sector. My hope was, that if all the wool producing nations could come together and work in a spirit of cooperation perhaps we could find better ways to market this extraordinarily practical and versatile fibre, and at the same time help so many hard pressed sheep farmers. It is now even clearer to me, than it was then, that natural materials which are not made from fossil fuels, are not inflammable and which biodegrade naturally have an important part to play as we face up to the enormous challenges of climate change.
 
So I am delighted that the message of wools inherent sustainability is being celebrated over the coming days, and that in all its diverse end uses wool will be highlighted as the fibre of ecological choice. The fact that over 1,000 global brands have now joined the Campaign for Wool suggests that the messages of sustainability and biodegradability and the persuasive case for choosing natural rather than synthetic fibres are finally starting to get through to people. They are asking searching questions about the provenance and content of current fashion, and everything inside their homes. Only wool provides the ultimate reassurance of sustainability.”

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